Job Posting

Job Title: Marketing Specialist

Department: Sales & Marketing

Reporting to: VP Sales & Marketing

Location: Braswell Family Farms Corporate Office

If interested, please send your resume and cover letter to sherry@sossearches.com

Position Summary

The Marketing Specialist will help develop, execute, and monitor marketing programs across a variety of channels in order to increase sales, brand awareness, and a social media following. He/she will research the market (regional, national), analyzing trends to help define the organization's marketing strategy and provide advice as to how to best reach our target markets.  The incumbent will manage organization branding and social media marketing of all Company products and services.  He/she will research and analyze market sales data in order to present the findings and plans of action. Further, the incumbent will be responsible for researching and interpreting data, formulating reports and making recommendations based upon the research findings. Lastly, he/she will gather information on competitors, prices, sales, and methods of marketing and distribution.

Key Duties & Responsibilities: Includes the following. Other duties may apply or be assigned.

  • Manages all aspects of the marketing effort to include corporate branding both internally and externally.

  • Manages account specific marketing performance indicators:

    • Pay per click advertising (PPC)

    • Content Marketing

    • Social Media Marketing (SMM)

    • Email Marketing

  • Manages all other aspects of social media

  • Manages radio campaigns and Press releases

  • Collects data on consumers, competitors and marketplace and consolidating information into actionable items, reports and presentations

  • Tracks marketing and sales trends, analyzes collected data, and reports on relevant insights on a monthly basis

  • Performs competitive market research

  • Researches and determines the most effective product mix, pricing, and promotional strategy for Eggland's Best, Land O’ Lakes, Born Free, and Natural Choice brands & other brands

  • Develops a monthly sales analysis using IRI, shipment reports and retailer data to determine customer performance, offer insights, and provide recommendations moving forward.

  • Evaluates in-store, digital, and shopper-marketing promotions to create more effective product promotions in the future.

  • Establishes the company’s marketing budget and streamlined planning tools to aid in more efficient budgeting for the sales department.

  • Manages the company’s design agency and public relations agency, ensuring branding goals were being met.

  • Manages the company’s sales forecasting tool, leading to cost savings and cohesive long-term planning.

  • Represents the organization at trade shows and other events.

  • Helps drive all of BFF’s Environment Management Systems (EMS) in an impactful manner to include monitoring/reducing operationally related negative effects on the environment as well as pollution prevention.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The Individual must be able to maintain confidentiality and have good Judgment. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  A pleasant professional image is always expected.  Candidate must exhibit high ethical standards and promote the same within the company.

  • Bachelor’s Degree in Business, Marketing or equivalent

  • Strong analytic and critical thinking skills

  • High level of experience & understanding of social media which includes LinkedIn, Facebook, Instagram, and Twitter

  • High level of experience with website management

  • Ability to multi-task as he/she will be expected to work on multiple engagements/initiatives simultaneously

  • Strong understanding and command of the English language including written, analytical and verbal communication skills

  • Expertise with Excel, PowerPoint, and Office related software

EDUCATION/EXPERIENCE/CREDENTIALS:

  • Bachelor’s Degree in Business, Marketing or equivalent.

LANGUAGE ABILITY:

  • Excellent communication both written and verbal. Ability to read and analyze periodicals, business reports, correspondence and procedure manuals. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, customers, Team Members and the general public. Ability to effectively present information and respond to questions. The Individual must possess strong skills in grammar and proofreading.

MATHEMATICAL SKILLS

  • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages.

REASONING ABILITY

  • Ability to collect data, solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Ability to maintain a professional and positive image in any situation using good judgment.

COMPUTER SKILLS

  • Ability to use office software, including Word processing, Spreadsheets, Databases, Slide Presentations, Internet browsers, E-mail, and business systems software.

WORK ENVIRONMENT

  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.

PHYSICAL DEMANDS

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include ability to adjust focus. While performing the duties of this Job, the employee is regularly required to sit; use hands, finger dexterity, handle or feel; reach with hands and arms and talk or hear. The employee is frequently required to walk. The employee is occasionally required to stand; climb or balance and stoop, kneel, crouch, or crawl.